In May 2009 Haagen Dazs FIVE all natural ice cream with only five ingredients was introduced. My favorites so far are the Ginger and Mint flavors and they deliver a taste experience that fits expectations. There’s nothing more assuring than choosing food that’s the real deal with a familiar and pronouncable ingredients list. In a world where complexities abound and revelations are emerging about food re-engineering maybe more companies can make a difference consumers value by taking the guesswork out of making choices at the shelf.
New-Take A FRESH TWIST ON TRENDS
Keeping it Simple
June 24, 2009 — Donna Fullerton
One Response to “Keeping it Simple”
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Consumers have become increasingly wary of manufacturers claims, even “Natural” and “Organic” seem suspect. This kind of transparency – 5 simple ingredients should go a long way to improve consumers’ impressions.