Building on our post last year about Marcal’s line of earth-friendly paper products, Kimberly Clark has taken green innovation to the next step with its new Tube-free bath tissue.
Launched exclusively in Walmart and Sam’s Club stores, the new tube-free bath tissues offer consumers a visible way to help reduce the 160 million pounds of trash (usually not recycled) generated by discarded toilet paper tubes.
One downside – the new Tube-free offering does not use recycled paper, like the rest of the Scott Naturals line. However, K-C personnel indicate a move to at least 40% recycled-content paper is in the planning stages, especially if the product is launched into other retail outlets.
Have you tried this new tube-less wonder? What do you think – share your thoughts in Comments.
